This work was done for my ADV 208 class in October-December of 2025. The project was to make a mock pitch deck for Luckin Coffee to try to help them break into the US Market. My group and I put together this pitch after doing extensive research on MRI Simmons and Mintel Reports to find our target audience and create ad concepts to try to sell our team to Luckin Coffee.
This work was done for my ADV 208 class in August-September of 2025. The project was to make ad concepts for Project Yellow Light to try to help them reach a younger audience and create effective advertising. These are the concepts that we put together after doing research on Gen Z as a target audience and creating concepts to best target them.
This work was done for my ADV 206 class in March-May of 2025. The project was to create an ad campaign for Gap to help them stay relevant to a younger audience. This presentation was focused on what our ads would be and why they would be effective in representing Gap as a brand.
